Articles

Internet Consumer Protection Changes in China

On March 15, 2014, new data security and privacy requirements will take effect in China. China’s law on the Protection of Consumer Rights and Interests was amended to require internet/e-commerce organizations to:

1. Obtain explicit consumer consent to the collection and use of their personal information;
2. Expressly inform consumers of the purposes, method and scope for the use of their personal information;
3. Keep all consumer information confidential;
4. Not sell or otherwise disclose consumer information to others;
5. Put in place technical measures to adequately secure consumer information;
6. Take active steps to mitigate damage in the event of actual or suspected unauthorized disclosure of consumer information; and
7. Obtain explicit consent prior to contacting consumers with commercial or marketing purposes.